banner advertising & media planning
Search engines are very efficient at driving traffic, but often context orientated advertising methods can deliver specific traffic. Utilizing ad networks to create visual ad banners that appear within other topic based or demographic based sites can deliver quality and relevant traffic. Banners have the added benefit, through their graphic nature, of being able to animate and contain rich media (ie video, branding etc).
In order to pick these sites we would work with a specialist media planning company. We would also look to co-ordinate any off-line media planning.