Sell & Rent Back
Sell and Rent Back enables its clients to sell your home yet still live in it. Customers sell their house to the company who then rent the house back at an agreed rate, freeing up equity and reducing personal debt. In a market where companies take advantage of people with poor credit, Sell and Rent Back needed to stand out from the rest as an ethical and trustworthy provider.
The Brief
- To develop a brand for the business that encompasses the business values
- To develop a 'Best in class' website to explain the service in a friendly and welcoming way
- To develop an efficient lead generation tool
Our Solution
- Visual identity is a simple yet clean mark that is optimized for online use
- Color and typeface choice are soft and friendly
- Content tone is inviting and trustworthy
- The site contains well structured informative content
- Clear call to actions
- Key service features are highly visible
- Integrated an online chat system
- Site was developed below the specified budget - the customer was only charged for the time spent
- Site was built using ethical search engine optimization principles and techniques
Results
- Sell and Rent Back have received so many leads through the site that they have had trouble dealing with all the business
- The owners have commissioned us to develop other sites for their business