Pink Soda
Pink Soda, established some 25 years ago, originally specialized in item clothing and accessories, but it quickly catapulted into a comprehensive clothing range, with its designs worn by the ‘it girls’ of the ’80s, from Kylie to Whitney. Sold to the best fashion and department stores around the world, this captivating label is at the cutting edge of fashion.
Pink Soda Boutique was launched at Milan Fashion week in 2001, and was an immediate success, selling throughout Europe, Japan and the Middle East. It continues to delight fans such as Erin O’Connor, Sadie Frost and Keira Knightly; the ‘it girls’ of today. .
The Brief
- To develop a site for the various Pink Soda brands
- Site should be updateable by Pink Soda in house
- Enable 'look books' to be created and uploaded
- Enable season branding to be integrated
- Raise awareness of the brands
- Support the boutiques
Our Solution
- Created a dynamic flash structure for the site, that enabled...
- Patterns to be dynamically bought in for each season, changing the appearance of the site
- Flowing transitions between brands (no longer part of the current site)
- Enabling seasons to be created ahead of time
- Colors to be changed
- Images to be replaced and updated
- News to be added
- Developed a Content Management System (CMS) that enables the internal team to simply update the site
Results
- Through numerous branding and style changes the site has been successfully modified and updated protecting Pink Soda's investment in the site
- Pink Soda have been able to maintain the site internally, saving maintenance costs
- Site was well received at it's launch and continues to be successful