MTV Made Bond Girl Special
MTV Made is a world-wide hit TV show where viewers (typically teenagers) are taken and MADE into something that they would like to be, with the help of a professional coach.
MTV teamed up with the makers of the new James Bond film, “Quantum Of Solace” and film sponsor Ford to get one lucky person MADE into a Bond girl.
The Brief
- To develop a micro site to support the TV show
- To design and build 2 site versions for 2 distinct phases
- MADE sign up and registration – Object to get as many eligible people to sign up for participation in the show
- Post show website
- Each site version should be delivered in 8 languages, for a pan-European roll out
- MySpace users could start the sign off process though a MySpace page and include uploaded MySpace video as part of their registration
- Support MTV with any technical support including technical implementation with MySpace
- Develop a competition engine for the site
Our Solution
- We developed a bespoke multi-language sign up system with integrated…
- Competition engine that could be simply customized for each language
- Video upload and conversion system enabling videos to be converted to Flash FLV format
- MySpace URL video passover support
- Moderation facility
- Developed a tool kit for rapid construction of front end language screens
- Initial sign up creative was designed to be in-line with the MTV MADE
- Implemented an ongoing competition engine for ongoing post registration engagement
- Second phase, final show creative was based on Bond film assets creative brief
- Final site included final 'MTV Made Bond Girl Special' show
- Site was build in an SEO friendly way
Results
- Site was developed to very short timescales
- type3 provided technical ideas and support to the MTV project team
- Site was delivered within budget
- type3 developed its deliverables to tight deadlines to fit in with project constraints
- type3 worked as part of a larger team involving Ford, Ford’s lead agency, MTV and MySpace
- Language versioning was managed
- MTV and type3 worked closely to ensure each milestone and deadline was met