pay per click (ppc) & web site design
Search Engine Optimization, providing you have page 1 ranking is by far the most successful method of driving traffic, but it comes with limitations. It takes months to rank, is very competitive, can be slow to react to market search terms and is not guaranteed. However, when your site is ranked it is by far the most cost effective method of traffic.
PPC or Pay Per Click is the search engines' answer to paid listings. In Google and Yahoo these ads are listed on the right hand side or at the top above your natural listing. They can have an instant effect of driving traffic.
PPC campaigns can be quickly set up, measured, optimized and tweaked to make sure they are running effectively. Typically, ads are purchased using a bidding system. For competitive keywords the 'click' costs can be high, so a combined SEO strategy is preferable.
When any form of traffic visits your site, it is valuable. This is especially the case when you are paying for each click. As such, it is important for any search term specific landing pages to be directly relevant to the user. Failure to do so will result in a bounce. This is when a user visits your site and then immediately leaves.