maximizing online and offline advertising
Off-line media such as TV, radio, billboards, point of sale, etc can drive traffic to a website. It is important to give the user a reason for remembering the link and typing in the address. When they do, we want to make the online experience continue with the same messaging as the off-line media. That means when the user visits the site there must be clear signposts to achieve their goal that was highlighted in the off-line media.
In order to track performance of media spend and to increase conversion, media specific landing pages should be created. These would have there own URL, which would be displayed in the off-line media.
That is why we believe that as an online agency it is important to have a good relationship with creative partners (ie Advertising Agencies and Media buyers).