web site marketing strategy & road map
The web has many advantages of typical communication and IT platforms. The ability to organically grow, update, measure and refine, with low roll out costs makes the web unique.
Our goal for your website or campaign is to make your website meet your business goals. Developing a 'road map' helps guide your site and business.
There are a number of factors that need to be considered…
- Resource
- Budget
- User engagement
- Goals & objectives
- Traffic types
- External Advertising
A common mistake when specifying a website is to over deliver. By this, we mean businesses looking to pack all the functionality they can think of for the day 1 launch. We believe in focusing on the core USP’s for your site at launch. These are...
- What is unique about your offering
- Key messaging
- Key functionality
Once the initial site has been developed and launched we can see how customers use the site. Through engagement of your users we can find out what users really want. Through a well thought-out 'road map' of development we can introduce new features to market and energize the user base. It tells users the site has life, is constantly improving, is exciting and continues to offer more value, giving them more reason to return.
Our 'road map' can constantly evolve with user reporting, goal metrics and feedback.
Important 'road map' ingredients...
- Update/Content requirements, including resource
- Business requirement – Our customer’s responsibility
- Functionality 'road map'
- Website review timelines
- Traffic review, reporting and improvement
A 'road map' is the ongoing strategy and guidance for your online project.