web strategy - understanding your audience
We believe in a user centric approach to site design, communication and build.
Understanding your audience and managing their expectations is key to maximizing effectiveness. Some key questions when analyzing your audience are as follows:
- Who are they? Not just age, sex and demographic, but what interests do they have?
- What are their expectations? Do they expect something of your brand? What marketing have they seen when visiting the site?
- How well do they know you? Have they heard of you? How have they heard of you? Have they heard your name, but know nothing else? Are they a customer already?
- What are the top 10 things they are going to want to know about you?
- How can we add value to their experience?
- What do they need from you?
Then we need to understand your message…
- What do we want them to know?
- How do we want them to interact with the site?
- How will we judge this website a success?
- What value does the business want in return for their investment? Realistically and then in a perfect world?
- How long do you envision the life of your website or campaign?