website content creation & sitemap generation
Content is the most important factor in any website. How content is written, displayed, structured and laid out is key to getting your visitors to read and engage with your message.
During the planning stage we work with our client to identify…
- Key messages
- Key content of use to visitors (in many cases this will be the only reason for visiting)
- Key tools and services
- Different vertical markets the business operates
- Customers
- The USP (Unique Selling Points) of the brand, business, event or campaign
- Case studies
- Success stories
We use this information to develop a structure and content plan. Structure is the method in which content is physically located, however, through design techniques we can improve user mobility by using…
- Context links or related links
- Associated downloads
- Follow-on links
- Mini promo spots