website design & usability
Many people and other agencies see design as a purely creative or brand implementation exercise. To a point it is, but the fundamentals to good online design is not creative, but usability, goal conversion, real estate maximization and stickiness. We set ourselves high standards of design requirements…
- A user must be able to find content within a couple of clicks – although 1 is our ultimate goal.
- A layout must be structured for maximum effectiveness. This means we take into consideration screen sizes, changeable content spaces, clear messaging and sign posting.
- We identify key user objectives and make those objectives easy to reach.
- We identify key business objectives and make them attractive to interact with.
- We make sure a site can be updated, either dynamically or via a content system.
- We make sure a page has a clear visual hierarchy so content can be easily digested in an order of importance. This allows for easy digestion of content and messaging.
- We design the site around what the user feels most comfortable with, employing technologies and techniques that engage and compliment the tone of the message.
- Clear call to actions for maximum goal conversion.
- Techniques, to retain and attract new users, ie viral, social, etc.
In addition to the design requirements above, we ensure that the site looks great, is developed within brand and to the highest user standards and practices.
Working with the client, we refine our design until we are both happy that the approach is right.