web copywriting & content creation
Content is the main pillar of a website. It’s often the main reason for visiting a site. When writing copy we have to remember the objectives for the site (often it is goal conversion, such as an inquiry).
An online user has different reading habits than other media. People scan and they don’t read. That is why web copy needs to be written differently to normal print copy.
Here are some good guides to writing web copy…
- Your key message needs to be summarized in the page intro, so a user can quickly make a decision if this is the right content.
- Pages should be no longer than an A4 or US letter. Copy should mention key search phrases where possible and hyperlink where necessary to other internal content.
- If the goal is to generate interaction through a phone call, email inquiry or form inquiry, the content should be written so that it gives a flavor for the key messaging, but leaves the user wanting to know more.